Turn wasted ad spend

Into efficient growth.

And take control of your Growth Marketing with GrowthMD.

We built the Incrementality-Focused Paid Growth Programs for

  • Oura
  • Nextdoor
  • Square
  • Meta
  • Figure
  • Matillion
  • Turbotax
  • LinkedIn
  • Eventbrite
  • Opendoor
  • eero

The Problem

The Growth support model encourages wasted spend and effort.

  • Networks want you to trust your business to their black boxes without accountable results.

  • Agencies want you to spend more regardless of performance — and sell additional services with additional fees.

  • Measurement Platforms want you locked into expensive, long-term contracts for services that live in isolation.

And you’re stuck in “Growth Orbit” (n) — The unsettling feeling that you’ve stalled — and the effort and cost of Growth Marketing isn’t actually changing your company’s trajectory any longer.

The Solution

Take control with Growth Marketing, Media, and Incrementality expertise.

We’re Client + Agency VPs with:

  • more than 25 years experience

  • $1 billion in media managed, and

  • extensive practical attribution experience.

Together, we understand why the agency model isn’t suited to deliver bottom-line business results, and instead keeps you stuck in a frustrating loop.

Matt O’Day

VP of Ecom Marketing + Growth Leader

Built the Incrementality-Focused Paid Growth Programs at ambitious companies like:

Diego Rovira

VP of Client Services + Agency Leader

Built and Managed the Performance Media strategy for top businesses like:

How GrowthMD Helps You Take Contol

We offer the three fundamentals for Business-Level Growth.

Growth Marketing isn’t always easy, but it can be straightforward.

We’ve identified common elements that made decision-making quicker, results more significant, and optimizations more effective for the businesses we’ve built. And GrowthMD was founded on these elements — all included with no extra fees or surprise upsells.

1. VP-Level, Digital Media Experts as your Media Managers.

Trust the people you’ll be working with every single day.

Get an audit + management of your Performance Media channels with a focus on efficiency and scale. Have confidence that your partners are 100% aligned with your — and your Exec team’s — goals.

  • Comprehensive Digital Media, Landing Page, and User Journey audit.

  • Hands-on Digital Media Management.

  • Daily pacing + forecasting reports.

  • Advisory on engagement + offline media channels.

2. Incrementality Tests, Media Mix Models, and Forecasts Included.

Trust that your actions drive bottom-line business results.

Know why you’re doing how you’re doing every day with our proprietary forecasting, pacing, and performance dashboards.

We’ll set you up with:

  • Executive-ready forecasting + planning dashboards.

  • Incrementality + GeoLift testing.

  • Media Mix Modeling + Efficient Frontier dashboards at no extra cost.

3. Analytics and Insights to Delight your CMO and CFO.

Trust us to provide credible insights and recommendations across your entire organization — at no extra cost.

Own the end-to-end Marketing strategy. Don’t hire different teams and platforms for individual tasks.

Some examples of our cross-team experience includes:

  • Creative + Brand team briefing + performance dashboards.

  • Finance + Strategy acquisition models.

  • Product Team end-to-end user journey mapping.

  • C-Suite + Investor reporting.

Let’s Work Together

Get Full-Service Media Management or a Short-term Measurement Project.

Whether you want end-to-end Growth support to get the most out of your Marketing spend, or you want a shorter-term measurement project, we would love to help.

  • Spending $300k - $3m per month on digital Performance media and not satisfied with your Growth support?

    This all-inclusive service level is for you.

    We can get more out of your spend and save you management money.

    • Digital Media Management (+ Strategic Media Advisory)

    • Growth Planning + Forecasting

    • Analytics (Performance + Creative)

    • Conversion Rate Optimization / Landing Page Support

    • Includes Incrementality Tests + Media Mix Modeling

    How it Works

    1. Schedule a 30-minute intro call to share the scope of your challenge.

    2. If we think we can help, we’ll deliver a comprehensive media, analytics, and user journey audit for free with dashboards to provide immediate Breakout Opportunities.

    3. We’ll build a plan to support your organization for the longer term — either as a direct agency upgrade or a fractional growth team.

  • Excited by the idea of Incrementality Testing, Media Mix Modeling, or a program audit but not sure where to start?

    Get advisory support on your measurement project or have us build and execute one end-to-end:

    • Incrementality and GeoLift testing

    • Media Mix Modeling

    • Forecasting + Planning Dashboards

    • Growth Marketing Account Audit (Google, Meta, LinkedIn, etc.)

    How it Works

    1. Schedule a 30-minute intro call to share the scope of your challenge, and discuss our recommendations for your analytics project.

    2. We’ll work with you to design the right engagement for your situation, whether you’d like full project execution or advisory support.

Want some inspiration?

Scale Your Business without Breaking Your Budget.

We’ve saved clients Millions of dollars in redundant spend and unnecessary service fees which they’ve reinvested to grow their business.

We saved $200k/mo. in Brand Search spend through improved bidding strategies.

To grow our efficient Non-Brand search revenue by 30%.

We saved $500k/mo. across Meta Prospecting + Retargeting through incrementality testing.

To test Demand Gen + PMax impact on bottom line revenue.

We saved $300k in service fees by owning landing page testing + CRO + reporting.

To reinvest into Marketing infrastructure and build efficient data pipelines.

From our Partners

  • GrowthMD has been an incredible partner to Figure. Since our partnership began, we have been able to increase our budgets by 50% while maintaining our CAC targets. We trust them, we like them, and most importantly, they do great work.

    Alysse G. | Head of Growth | Figure

  • GrowthMD does so much more than just manage campaigns. They can literally be your Director of Growth Marketing -- and partner across your entire organization.

    Molly M. | Head of SMB Marketing | Nextdoor

Frequently Asked Questions

When you’ve got questions, we’ve got answers.

  • We’re expert with:

    • Google (+ YouTube)

    • Bing

    • Meta

    • LinkedIn

    • Nextdoor

    • Pinterest

    • TikTok

    • reddit

    • Yelp

    • Snap

    • Apple Search

    And can provide advisory on other Marketing channels, such as:

    • Television / OTT

    • Direct Mail

    • Influencer / Sponsored Content

    • Out of Home

  • No! Though we think we’d do a great job — and media management includes all of the other capabilities (audit, dashboarding, advanced analytics, etc.) — we can build projects like a shorter-term audit, one-off incrementality test, or ongoing advisory.

  • Absolutely. We’ll build the structure, show you how it’s done, manage it end-to-end, and analyze the results. Afterward, we can continue running tests, or hand it off to your team to own internally.

    (This is free of charge for clients with media management.)

  • Anything we mention here is a good starting point —

    • Audit of current Growth Marketing foundation

    • Ongoing Growth Marketing media management

    • Ongoing Customer Journey creation + management

    • Advanced measurement projects — incrementality testing, dashboard building, or Media Mix Modeling

    … or anything that you wish you could snap your fingers and knock out!

  • We’re flexible — from monthly retainer to a %-of-media structure — we can work with your team to get the right deal in place. We do have a $25k/mo. minimum.

  • We’re a small group of consultants who can do agency things — run media, manage budgets, reporting, and such — but we offer much more strategic, holistic partnership than an agency might.

We’re excited that you’ve made it this far.

Ready to Take Control of your Growth Marketing?

Send us a note and we’ll get back to you shortly.

And yes, it’ll be Matt + Diego. The ones in the photos from way up there.

We’re doing this because we love solving Growth challenges — if you’re as excited about it as we are, we’d love to talk to you.

- Matt + Diego

(AKA GrowthMD)