Turn wasted ad spend

Into efficient growth.

And take control of your Growth Marketing with GrowthMD.

Matt + Diego built the Incrementality-Focused Growth Programs for:

  • Oura
  • Nextdoor
  • Square
  • Meta
  • Figure
  • Matillion
  • Turbotax
  • LinkedIn
  • Eventbrite
  • Opendoor
  • eero

The Problem

Is your Growth Marketing stuck in orbit with no answers to be found?

When Growth Marketing stalls, the network black boxes, agency upsells, and platform complexity generate more wasted effort — and fewer solutions.

The Solution

Take control with Growth + Incrementality Expertise.

We’re Client + Agency VPs with:

  • 25+ years experience

  • $1 billion in media managed, and

  • extensive, practical, attribution experience.

Together, we understand why the Growth support model fails clients, and how to build a Growth Foundation to drive bottom-line business results.

Matt O’Day

VP Ecom Marketing + Growth Leader

Diego Rovira

VP of Client Services + Agency Leader

The Program

Build your Growth platform with our three foundational elements.

We’ve identified the mandatory elements that made decision-making quicker, results more significant, and optimizations more effective across the businesses we’ve built.

We built GrowthMD to offer all of it by default — our full expertise, no upsells.

1. We build world-class Performance Media foundations.

We’re VP-level, hands-on operators who ensure Google, Bing, Meta, LinkedIn, and other platforms are fully supporting your (and your Executive Teams’) goals:

  • Comprehensive Digital Media, Landing Page, and User Journey audit focused on efficiency + scale.

  • Hands-on Digital Media Management.

  • Daily pacing + forecasting reports.

  • Advisory on engagement + offline media channels.

2. We run incrementality tests, media mix models, and more.

Thinking about business-level incrementality testing but not sure where to start? We help clients go from zero to one, and from one to millions of dollars reinvested.

We’ll set you up with:

  • Executive-ready forecasting + planning dashboards.

  • Incrementality + GeoLift testing.

  • Media Mix Modeling + Efficient Frontier dashboards at no extra cost.

3. We scale old and new channels with cross-team support.

Own the end-to-end Marketing strategy. Don’t hire different teams and platforms for individual tasks.

Some examples of our cross-team experience includes:

  • Creative + Brand team briefing, competitive analysis, and performance dashboards.

  • Finance + Strategy acquisition models.

  • Product Team end-to-end user journey mapping.

  • C-Suite + Investor reporting.

Let’s Work Together

Get Full-Service Media Management or a Short-term Measurement Project.

Whether you want end-to-end Growth support to get the most out of your Marketing spend, or you want a shorter-term measurement project, we would love to help.

Our Services

  • Spending $300k - $3m per month on digital Performance media and not satisfied with your Growth support?

    This all-inclusive service level is for you.

    We can get more out of your spend and save you management money.

    • Digital Media Management (+ Strategic Media Advisory)

    • Growth Planning + Forecasting

    • Analytics (Performance + Creative)

    • Conversion Rate Optimization / Landing Page Support

    • Includes Incrementality Tests + Media Mix Modeling

    How it Works

    1. Schedule a 30-minute intro call to share the scope of your challenge.

    2. If we think we can help, we’ll deliver a comprehensive media, analytics, and user journey audit for free with dashboards to provide immediate Breakout Opportunities.

    3. We’ll build a plan to support your organization for the longer term — either as a direct agency upgrade or a fractional growth team.

  • Excited by the idea of Incrementality Testing, Media Mix Modeling, or a program audit but not sure where to start?

    Get advisory support on your measurement project or have us build and execute one end-to-end:

    • Incrementality and GeoLift testing

    • Media Mix Modeling

    • Forecasting + Planning Dashboards

    • Growth Marketing Account Audit (Google, Meta, LinkedIn, etc.)

    How it Works

    1. Schedule a 30-minute intro call to share the scope of your challenge, and discuss our recommendations for your analytics project.

    2. We’ll work with you to design the right engagement for your situation, whether you’d like full project execution or advisory support.

Want some inspiration?

Scale Your Business without Breaking Your Budget.

We’ve saved clients Millions of dollars in redundant spend and unnecessary service fees which they’ve reinvested to grow their business.

We saved $200k/mo. in Brand Search spend through improved bidding strategies.

To grow our efficient Non-Brand search revenue by 30%.

We saved $500k/mo. across Meta Prospecting + Retargeting through incrementality testing.

To test Demand Gen + PMax impact on bottom line revenue.

We saved $300k in service fees by owning landing page testing + CRO + reporting.

To reinvest into Marketing infrastructure and build efficient data pipelines.

From our Partners

  • GrowthMD has been an incredible partner to Figure. Since our partnership began, we have been able to increase our budgets by 50% while maintaining our CAC targets. We trust them, we like them, and most importantly, they do great work.

    Alysse G. | Head of Growth | Figure

  • GrowthMD does so much more than just manage campaigns. They can literally be your Director of Growth Marketing -- and partner across your entire organization.

    Molly M. | Head of SMB Marketing | Nextdoor

Frequently Asked Questions

When you’ve got questions, we’ve got answers.

  • We’re expert with:

    • Google (+ YouTube)

    • Bing

    • Meta

    • LinkedIn

    • Nextdoor

    • Pinterest

    • TikTok

    • reddit

    • Yelp

    • Snap

    • Apple Search

    And can provide advisory on other Marketing channels, such as:

    • Television / OTT

    • Direct Mail

    • Influencer / Sponsored Content

    • Out of Home

  • No! Though we think we’d do a great job — and media management includes all of the other capabilities (audit, dashboarding, advanced analytics, etc.) — we can build projects like a shorter-term audit, one-off incrementality test, or ongoing advisory.

  • Absolutely. We’ll build the structure, show you how it’s done, manage it end-to-end, and analyze the results. Afterward, we can continue running tests, or hand it off to your team to own internally.

    (This is free of charge for clients with media management.)

  • Anything we mention here is a good starting point —

    • Audit of current Growth Marketing foundation

    • Ongoing Growth Marketing media management

    • Ongoing Customer Journey creation + management

    • Advanced measurement projects — incrementality testing, dashboard building, or Media Mix Modeling

    … or anything that you wish you could snap your fingers and knock out!

  • We’re flexible — from monthly retainer to a %-of-media structure — we can work with your team to get the right deal in place. We do have a $25k/mo. minimum.

  • We’re a small group of consultants who can do agency things — run media, manage budgets, reporting, and such — but we offer much more strategic, holistic partnership than an agency might.

We’re excited that you’ve made it this far.

Ready to Take Control of your Growth Marketing?

Send us a note and we’ll get back to you shortly.

And yes, it’ll be Matt + Diego. The ones in the photos from way up there.

We’re doing this because we love solving Growth challenges — if you’re as excited about it as we are, we’d love to talk to you.

- Matt + Diego

(AKA GrowthMD)